Fenix XCell is expanding its business into distribution by announcing a strategic partnership with the Official Callaway Accessories Licensee “IZZO Golf” from the USA. The operation of the new distribution business will be named under Fenix XCell Distribution Co. Ltd.
Fenix XCell is a golf apparel and accessory company, with a major part of its business being export with a fast growing customer base in Thailand and Southeast Asia.
Mr. Michael Moir, Founder & Managing Director of Fenix XCell said of the partnership: “It is a privilege for us to be associated with such a fantastic brand with an exciting range of accessories. With our current reach in Southeast Asia, we are sure that the Callaway Accessories range will be a huge success and will lead to more opportunities for Fenix XCell as well”.
IZZO Golf is the Official Callaway Accessories Licensee with a wide range of products under the Callaway and Odyssey Brands.
“We’re very pleased to announce our partnership with Fenix XCell for Southeast Asia,” said Jeff Gage, Senior Vice President of IZZO Golf. “The game of golf continues to grow in this region and Fenix XCell has already established itself with innovative and stylish sporting apparel that enhances performance. This is a perfect fit for extending the reach of our Callaway Golf licensing program for accessories, training & electronics, as the Callaway brand is well known for delivering the same performance enhancing products.”
Fenix XCell Distribution Co., Ltd. is aiming to bring more golf products and accessories to the Southeast Asia region. With the expanding of its new business arm, it is expected to bring 20% of growth to the Fenix XCell Group by the end of 2017.